Bank Name : IDFC First Bank
Job Title : Product Manager-Credit Cards Marketing
Job Id : 117336
Experience : 5-10 years
Location : India
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Educational Qualifications : Graduation/PG/MBA
Managerial & Leadership Responsibilities :
- Positive, collaborative attitude, Prolific communicator.
- Ambitious team player with the ability to execute partner requests and tasks in time sensitive situations.
- Proven experience as a Product Marketing Manager, Brand Manager or similar role.
- Background in design and copywriting is a plus.
- Experience in market analysis
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Working knowledge of web analytics tools (Google Analytics, WebTrends)
Roles & Responsibilities :
- Translate product's technical details into benefits for the user.
- Follow and analyze market trends to position products.
- Develop product marketing strategies (pricing, advertising, product launching)
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies.
- Test marketing product features, releases and ad copy
- Evaluate products using relevant KPIs and feedback from existing and prospective customers.
- Acquisition: Bringing awareness to the product through content such as social media, copywriting, and blogs. This requires the product marketing manager to determine what type of campaign needs to be done, create a budget for the marketing endeavors, craft a project plan to map out when this content will be released, and oversee a team who will create the desired content content.
About Us :
IDFC Limited was set up in 1997 to finance infrastructure, focusing primarily on project finance and mobilization of capital for private sector infrastructure development. Whether it is financial intermediation for infrastructure projects and services, whether adding value through innovative products to the infrastructure value chain or asset maintenance of existing infrastructure projects, the company focused on supporting organisations to get the best return on investments. The Company’s ability to tap global as well as Indian financial resources made it the acknowledged experts in infrastructure finance. Dr. Rajiv Lall joined the company in 2005 and successfully expanded the business to Asset Management, Institutional Broking, and Infrastructure Debt Fund. He applied for a commercial banking license to the RBI in 2013. In 2014, the Reserve Bank of India (RBI) granted an in-principle
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